Privacy and Cookies

Cassidy Homes Ltd (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use and store your personal information when you visit cassidy-homes.co.uk or contact us directly.

We are registered in England and Wales under company number 16405160. Our registered address is 5 Russell Street, Leamington Spa, England, CV32 5QA.

Cassidy Homes Ltd is the data controller responsible for your personal data. If you have any questions about this policy or how we handle your data, please contact us at:

Email: mike@cassidyhomes.co.uk

Address: Cassidy Homes Ltd, 5 Russell Street, Leamington Spa, England, CV32 5QA

Company Number: 16405160

We may collect the following personal data when you use our website or contact us:

Information you provide directly:

• Your name
• Email address
• Phone number
• Site address or land location (via the Landowners enquiry form)
• Approximate site size and planning status (via the Landowners enquiry form)
• Any additional information you choose to include in a free-text message field
  

Information collected automatically:

• IP address
• Browser type and version
• Pages visited and time spent on site
• Referring website or search term
• Device type and operating system

Automatically collected data is gathered via Google Analytics. Please see our Cookie Statement below for more information.

We use the personal data you provide for the following purposes:

• To respond to your enquiry or request for information
• To provide you with information about our developments, if you have registered your interest
• To assess land you have submitted for potential development (Landowners enquiries)
• To improve our website and user experience using anonymised analytics data

We will not use your data for any purpose other than those listed above without first obtaining your consent.

Under UK GDPR, we process your personal data on the following lawful bases:

• Legitimate interests — to respond to enquiries submitted through our contact and landowner forms, and to assess land opportunities
• Consent — where you have actively opted in to receive updates about future developments
• Legal obligation — where we are required by law to retain certain records
  

We retain your personal data only for as long as necessary to fulfil the purpose for which it was collected:

• Enquiry form submissions: retained for up to 2 years from the date of your enquiry, unless an ongoing relationship is established
• Landowner enquiries: retained for up to 5 years, reflecting the longer timescales involved in land assessment and acquisition
• Analytics data: retained in accordance with Google Analytics default retention settings (26 months)
  

After these periods, your data will be securely deleted.

We do not sell, rent or share your personal data with third parties for marketing purposes. We may share your data with:

• Google LLC — for website analytics via Google Analytics (data may be processed outside the UK; Google operates under standard contractual clauses)
• Our professional advisors (solicitors, planning consultants) — where necessary to progress a land or development enquiry, and only with your knowledge
  

We will never share your data with any other third party without your explicit consent.

Under UK GDPR, you have the following rights in relation to your personal data:

• The right to access — you can request a copy of the data we hold about you
• The right to rectification — you can ask us to correct inaccurate or incomplete data
• The right to erasure — you can ask us to delete your data, subject to certain conditions
• The right to restrict processing — you can ask us to limit how we use your data
• The right to data portability — you can request your data in a portable format
• The right to object — you can object to our processing of your data where we rely on legitimate interests
• The right to withdraw consent — where processing is based on consent, you can withdraw it at any time
  

To exercise any of these rights, please contact us at mike@cassidy-homes.co.uk. We will respond within 30 days.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Our website may contain links to third-party websites, including Google Maps embeds and YouTube video content. We are not responsible for the privacy practices of those sites and recommend you review their privacy policies independently.

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated ‘last updated’ date. We encourage you to review this page periodically.

This Cookie Statement explains how Cassidy Homes Ltd uses cookies and similar tracking technologies on cassidyhomes.co.uk.

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how their site is being used.

We use the following categories of cookies on our website:

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as submitting a form. These cookies do not store any personally identifiable information.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. These cookies collect information such as the pages you visit, the time you spend on the site and how you arrived. All data collected is anonymised and aggregated — it cannot be used to identify you personally.

Google Analytics cookies include:

• _ga — used to distinguish users (expires after 2 years)
• _ga_[ID] — used to persist session state (expires after 2 years)
  

Third-Party Cookies

Our website includes embedded content from third-party services, which may set their own cookies:

• Google Maps — used to display development location maps
• YouTube — used to embed development video content
  

These third parties have their own privacy and cookie policies, which we recommend you review independently.

When you first visit our website, you will be presented with a cookie consent banner. You can choose to accept or decline non-essential cookies at that point.

You can also manage or delete cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of the website. For guidance on managing cookies in your browser, visit aboutcookies.org.

We may update this Cookie Statement from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. Any updates will be published on this page with a revised ‘last updated’ date.

If you have any questions about our use of cookies, please contact us at:

Email: mike@cassidyhomes.co.uk

Cassidy Homes Ltd, 5 Russell Street, Leamington Spa, England, CV32 5QA